Current Trends in Fashion-2011

Current Trends in Fashion

1. SpinExpo Shanghai: Spring/Summer 2011 :

Growing trend towards ecology and green space. Thus the trend is towards recycling, re-utilizing buttons, ribbons, hooks and cords, macrame and patchwork. There is a return to crafting, learning to knit and corchet and to accessories. 

White will be the new black. Which means natural will be exaggerated whether fiber or color. 

2. Interfiliere Paris: Trends Summer 2011

Themes include Tendress: Memories of beauty , refinement of soft colorations and sophisticated material. Digital prints, placed jacquards, audacious accents and subtle featherweight effects produced by silks, fine cottons and blends. 

2. Antidote: Happiness is non-conformism. Which means creating wild patchworks using prints, geometrical accents, Indian flowers, cartoon influences. Depressing themes are no-no.

3. Oasis: It means usingg Guaguin, luxiariant foliage and cat-like beachwear motifs. The desert will be reflected in primitive embroideries, Berber stripes and ikats and metal accents.

4. Sublime: The essence of a new luxury will be reflected in surface effects, contrasts of opaque and transparency, flocking, placed burn-out, transfer prints, graphics and bondage accents. It will also be reflected in large colored stones and vintage embroideries.

Brand Profile: Ekru

Ecru- The Organic Brand


Origin: Kolkata
Product Line: Indian Ethnic Wear
Cofounder: Ekta Jaipuria, Ruchira Kandhari

Range: Tunics, Churidars, Kurtas, Sarees and Lehengas
Price Range: 2500-40000 INR

Outlets:

Exclusive: Delhi, Kolkata
Others: Retailing through Ensemble, Kimaya and Collage

Total 20 outlets.

Future Plans: Orgnic Clothing, Range for Teenage and Youth Segment
- 40 outlets by the end of this year. Immediate Targets: Mumbai and Jaipur

History: The brand has been exporting organic clothing and home furnishing through Rajlakshmi Cotton Mills Pvt. Ltd. They have supplied to stores like Kimaya, Cypress, Fuel, Roxx, Studio Saks, Orange Feathers, Anantam, Zoya, Elahe, Oorja, Options and Ose.

Indian Kidswear Market

To have a look at the kidswear segment in India, please refer to page numubre 56 onwards on draft prospectus of Gini and Johny filed with SEBI. It includes Indian Textile Industry, Indian Apparel Industry, demand in the kidswear segment, outlook on kids apparels, school uniforms, current trends, supply and distribution and competitive environment.

Indian menswear market

fashion vocabulary- go fug yourself

Here is the link of the article I read about fashion today- and here are some of the words/phrases I learned :

http://gofugyourself.typepad.com/

Lucy Liu: Emmy award nominated Chinese American Actress. Films: ‘Kill bill’ and ‘Charlie’s Angles Films’
Shiny of Hair: Having shiny hair
Hoo-Ha: Disturbing
Cashmere Mafia: Is an American Television Dramady
Philip Seymmour Hoffman: Actor ‘Mission Impossible’
Snicker Bar: Best selling bar of all times
Meh- Indifference

Today's fashion vocabulary

Here is the link of the article I read about fashion today- and here are some of the words/phrases I learned :

http://www.fashion-forum.org/fashion-news/marc-jacobs-2008.html

Stephan Beckman- The set designer for fashion shows.

For a quick Bow- Means for a quick salute to the audience by bowing one’s head

Ravel’s Bolero- Bolero is the musical piece composed by Maurice Ravel, how was a pianist.

Guipure Gown: Guipure is a lace without a net background and large patterned.

Off Kilter: Here it means weird

Knock-your-socks-off: If something knock-your socks off, it amazes and surprises you in a positive way.

Bonkers: It is a Disney Cartoon Series

The paradox of fashion

This article 'The paradox of fashion' has evoked some thoughts in me. Indeed fashion is a paradox. But the beauty of fashion is the paradox that makes a person be an individual as well as belonging to a community. This is the desire to be oneself, when a person pics something she finds will suit her, on the other hand, she does'nt pick anything, she picks the article with the features that are in vogue, because she wants to belong to a particular group. Thus whereas she picks a trench coat, it will be not the same as everyone is wearing, but with features, probably cuts or colours that are suited to her taste. Thus fashion at once is a sense of being individual and at the same time, that of belonging to a fraternity. Infact, this ambivalence about fashion makes companies produce the same product with different features, colours etc. Which is a good business, of course.
Fashion has got other elements of ambivalence too. It is a continuation of the past and indicative of the future, but worn in present. It simultaneously conceals and reveals ones body and soul. Also it is a result of conflict between imitation and differentiation. These 'paradoxes' are what makes fashion management so challenging for marketers.