Thursday, December 13, 2007

Fashion Terms

Fashion

The custom or style of dressing that prevails among any group of persons. It is the style of the present , which may last for a year or two or a span of years.

Custom- It is conventional
Style- It has particular features currently popular
Prevails- Other styles may coexist
any group- there are multilevels of fashion
present- it is happening right now.


Style

Style is uniqueness and differentiation, on two separate levels.

Style in dress can be identified:
  • By historical periods- Grecian, Roman, Victorian
  • By ethnic Origin- Orintal, American, Indian, Mexican
  • By profession or occupation- Aviator, military, hunter, monk, fisherman, astronaut, athlete, executive
  • By an eclectic mix- Western Cowoy, Hawaiian, Hippie, preppy

Personal style is the way you handle fashion to make it yours.

Taste

Taste is critical judgement, discernment and appreciation of a style.

It can be good/bad, shoddy/exquisite, unobtrusive/flamboyant, objectionable/impeccable

Taste can be learnt.

Chic

It is the absence of the extraneous. It is a disciplined sophistication that is highly selective in combining the elements of fashion. It is pure simple and strong.

Elegance

It examplifies excellence and refinement, superiority to the most without flaw. It is sum total of fashion perfection.

Trendy

Trendiness generally deals with fads in their original form. Can be triggered by movies.

How to differentiate the kinds of fashion

Conventional Clothing- A mugful for the masses

  • a timely major trend
  • accepted as 'les musts' of the season
  • familiar classic clothing
  • no hassle to design, to sell or to buy
  • neither controversial or daring
  • comfortable to wear, safe as an investment
  • can have a snob appeal

Upbeat- a teacup of newness

  • Moderate fashion simulation
  • tends to buy early
  • seeks newness but not boldness
  • responds to better prices
  • viewed as the next generation of classics

Directional- a demitasse of selected brew

  • the contemporary few
  • attracted to innovation
  • willing to pioneer an idea
  • price is not a factor
  • prefers to shop in speciality stores and boutiques
  • purchases both known and unknown designer labels
  • sought after as the consumer to cultivate

Fantasy- a soupcon s'il vous plait

  • a fashion pipedream
  • captivated by new untried directions
  • ideas can be enchanting or outrageous
  • generally initiated by the young
  • spring from worldwide sub cultures
  • provide the 'straws- in- the-winds' for fashion forecasters
  • a few in number

The Deadbeats

  • Considered fashion dropouts
  • clothing is body covering rather than fashion statement
  • leg behind in recognising a new trend
  • fashion attitude is ' never touch the stuff'
  • exist in substantial numbers
  • affect primarily low to moderate price points.

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