Indian Kidswear Market

To have a look at the kidswear segment in India, please refer to page numubre 56 onwards on draft prospectus of Gini and Johny filed with SEBI. It includes Indian Textile Industry, Indian Apparel Industry, demand in the kidswear segment, outlook on kids apparels, school uniforms, current trends, supply and distribution and competitive environment.

Indian menswear market

fashion vocabulary- go fug yourself

Here is the link of the article I read about fashion today- and here are some of the words/phrases I learned :

http://gofugyourself.typepad.com/

Lucy Liu: Emmy award nominated Chinese American Actress. Films: ‘Kill bill’ and ‘Charlie’s Angles Films’
Shiny of Hair: Having shiny hair
Hoo-Ha: Disturbing
Cashmere Mafia: Is an American Television Dramady
Philip Seymmour Hoffman: Actor ‘Mission Impossible’
Snicker Bar: Best selling bar of all times
Meh- Indifference

Today's fashion vocabulary

Here is the link of the article I read about fashion today- and here are some of the words/phrases I learned :

http://www.fashion-forum.org/fashion-news/marc-jacobs-2008.html

Stephan Beckman- The set designer for fashion shows.

For a quick Bow- Means for a quick salute to the audience by bowing one’s head

Ravel’s Bolero- Bolero is the musical piece composed by Maurice Ravel, how was a pianist.

Guipure Gown: Guipure is a lace without a net background and large patterned.

Off Kilter: Here it means weird

Knock-your-socks-off: If something knock-your socks off, it amazes and surprises you in a positive way.

Bonkers: It is a Disney Cartoon Series

The paradox of fashion

This article 'The paradox of fashion' has evoked some thoughts in me. Indeed fashion is a paradox. But the beauty of fashion is the paradox that makes a person be an individual as well as belonging to a community. This is the desire to be oneself, when a person pics something she finds will suit her, on the other hand, she does'nt pick anything, she picks the article with the features that are in vogue, because she wants to belong to a particular group. Thus whereas she picks a trench coat, it will be not the same as everyone is wearing, but with features, probably cuts or colours that are suited to her taste. Thus fashion at once is a sense of being individual and at the same time, that of belonging to a fraternity. Infact, this ambivalence about fashion makes companies produce the same product with different features, colours etc. Which is a good business, of course.
Fashion has got other elements of ambivalence too. It is a continuation of the past and indicative of the future, but worn in present. It simultaneously conceals and reveals ones body and soul. Also it is a result of conflict between imitation and differentiation. These 'paradoxes' are what makes fashion management so challenging for marketers.

Some More Fashion Business Terms

Add-on Sales

Additional purchases of items related to the customer's initial purchases made at the salesperson's suggestions, also known as added gravy.

Allied Products or Lines

Related merchandise grouped in the same category. Often found in the same area of the selling floor or area of the store as a technique to increase sales through associations by the customer or suggestion by the sales staff and as a convenience by the customer.

Assortment

Within a particular classificaiton of goods, the range of choice, such as price, color, size and style.

Best Buy

A high quality, competitively priced items often produced by a smaller markup.

Dans La Vent

"In the wind" - expression used to identify a fashion trend that is incoming or current.

Jazz

Flamboyant styling or accessorization

Knock-Off

A common practice among manufacturers where one copies another, usually to produce less expensive goods.

Misses

A size range from 4 through 18 in women's apparels, expressed in even number terms 4-6-8-10-12

Les Musts

A french expression that refers to particular styles, trends or items as being indispensable in a given season.

Projecting a Look

The identification of an item, style or mode of dressing that will have customer acceptance. eg. the Equestrian boot, the Edwardian look, punk dressing.

Size Range

Children wear is divided into
Children- size 3 to 6
Girls- size 7-14
Infants- Newborn, 3-36 months
Toddlers- one learning to walk, size 1 to 4
Juniors- 3-17
Misses- 4-20
Petites- Regular 2 to 26, Junior 3 to 15
Talls- 12 to 20
Women's - Half sizes 12 1/2 to 26 1/2
Straight Sizes- 36 to 52

Fashion Terms

Fashion

The custom or style of dressing that prevails among any group of persons. It is the style of the present , which may last for a year or two or a span of years.

Custom- It is conventional
Style- It has particular features currently popular
Prevails- Other styles may coexist
any group- there are multilevels of fashion
present- it is happening right now.


Style

Style is uniqueness and differentiation, on two separate levels.

Style in dress can be identified:

• By historical periods- Grecian, Roman, Victorian
• By ethnic Origin- Orintal, American, Indian, Mexican
• By profession or occupation- Aviator, military, hunter, monk, fisherman, astronaut, athlete, executive
• By an eclectic mix- Western Cowoy, Hawaiian, Hippie, preppy

Personal style is the way you handle fashion to make it yours.

Taste

Taste is critical judgement, discernment and appreciation of a style.

It can be good/bad, shoddy/exquisite, unobtrusive/flamboyant, objectionable/impeccable

Taste can be learnt.

Chic

It is the absence of the extraneous. It is a disciplined sophistication that is highly selective in combining the elements of fashion. It is pure simple and strong.

Elegance

It examplifies excellence and refinement, superiority to the most without flaw. It is sum total of fashion perfection.

Trendy

Trendiness generally deals with fads in their original form. Can be triggered by movies.

How to differentiate the kinds of fashion

Conventional Clothing- A mugful for the masses

• a timely major trend
• accepted as 'les musts' of the season
• familiar classic clothing
• no hassle to design, to sell or to buy
• neither controversial or daring
• comfortable to wear, safe as an investment
• can have a snob appeal

Upbeat- a teacup of newness

• Moderate fashion simulation
• tends to buy early
• seeks newness but not boldness
• responds to better prices
• viewed as the next generation of classics

Directional- a demitasse of selected brew

• the contemporary few
• attracted to innovation
• willing to pioneer an idea
• price is not a factor
• prefers to shop in speciality stores and boutiques
• purchases both known and unknown designer labels
• sought after as the consumer to cultivate

Fantasy- a soupcon s'il vous plait

• a fashion pipedream
• captivated by new untried directions
• ideas can be enchanting or outrageous
• generally initiated by the young
• spring from worldwide sub cultures
• provide the 'straws- in- the-winds' for fashion forecasters
• a few in number

The Deadbeats

• Considered fashion dropouts
• clothing is body covering rather than fashion statement
• leg behind in recognising a new trend
• fashion attitude is ' never touch the stuff'
• exist in substantial numbers
• affect primarily low to moderate price points.