Monday, April 26, 2010

Current Trends in Fashion-2011

Current Trends in Fashion

1. SpinExpo Shanghai: Spring/Summer 2011 :

Growing trend towards ecology and green space. Thus the trend is towards recycling, re-utilizing buttons, ribbons, hooks and cords, macrame and patchwork. There is a return to crafting, learning to knit and corchet and to accessories. 

White will be the new black. Which means natural will be exaggerated whether fiber or color. 

2. Interfiliere Paris: Trends Summer 2011

Themes include Tendress: Memories of beauty , refinement of soft colorations and sophisticated material. Digital prints, placed jacquards, audacious accents and subtle featherweight effects produced by silks, fine cottons and blends. 

2. Antidote: Happiness is non-conformism. Which means creating wild patchworks using prints, geometrical accents, Indian flowers, cartoon influences. Depressing themes are no-no.

3. Oasis: It means usingg Guaguin, luxiariant foliage and cat-like beachwear motifs. The desert will be reflected in primitive embroideries, Berber stripes and ikats and metal accents.

4. Sublime: The essence of a new luxury will be reflected in surface effects, contrasts of opaque and transparency, flocking, placed burn-out, transfer prints, graphics and bondage accents. It will also be reflected in large colored stones and vintage embroideries.

Sunday, April 11, 2010

Brand Profile: Ekru

Ecru- The Organic Brand


Origin: Kolkata
Product Line: Indian Ethnic Wear
Cofounder: Ekta Jaipuria, Ruchira Kandhari

Range: Tunics, Churidars, Kurtas, Sarees and Lehengas
Price Range: 2500-40000 INR

Outlets:

Exclusive: Delhi, Kolkata
Others: Retailing through Ensemble, Kimaya and Collage

Total 20 outlets.

Future Plans: Orgnic Clothing, Range for Teenage and Youth Segment
- 40 outlets by the end of this year. Immediate Targets: Mumbai and Jaipur

History: The brand has been exporting organic clothing and home furnishing through Rajlakshmi Cotton Mills Pvt. Ltd. They have supplied to stores like Kimaya, Cypress, Fuel, Roxx, Studio Saks, Orange Feathers, Anantam, Zoya, Elahe, Oorja, Options and Ose.