Ecru- The Organic Brand
Origin: Kolkata
Product Line: Indian Ethnic Wear
Cofounder: Ekta Jaipuria, Ruchira Kandhari
Range: Tunics, Churidars, Kurtas, Sarees and Lehengas
Price Range: 2500-40000 INR
Outlets:
Exclusive: Delhi, Kolkata
Others: Retailing through Ensemble, Kimaya and Collage
Total 20 outlets.
Future Plans: Orgnic Clothing, Range for Teenage and Youth Segment
- 40 outlets by the end of this year. Immediate Targets: Mumbai and Jaipur
History: The brand has been exporting organic clothing and home furnishing through Rajlakshmi Cotton Mills Pvt. Ltd. They have supplied to stores like Kimaya, Cypress, Fuel, Roxx, Studio Saks, Orange Feathers, Anantam, Zoya, Elahe, Oorja, Options and Ose.
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